Vow to be Chic is a new wedding rental site with a marketing plan that makes sense. The homepage reads: “Being a Bridesmaid is an Expensive Honor.” We all know this to be so, but Vow to be Chic really has an answer. And it’s not just renting. It’s renting designer dresses for as low as $95 simply by knowing your measurements, or tailor measurements. That’s it. Pick out the dress from a its large designer catalog, send in your measurements and wait for two, yes two dresses to arrive (making sure you’ve got the right fit). Wear the dress. Mail it back in the prepaid envelope and forget about the dry-cleaning. Renting isn’t all that difficult.