The readers of this blog might agree: there are current political forces that challenge the trusting nature of our business. Rentals are unique in that way. The transaction is based upon trust. Without it, there is no business.

However, there is another force at work, pulling in the opposite direction. It’s the shared used of retail space. Rent-the-Runway now has space at Neiman Marcus. A dynamic may be changing. Rather than the familiar “us vs. them” talk, the more inclusive “and” may be the new way. Rent and buy, all in the same shop.

http://www.forbes.com/sites/walterloeb/2016/11/22/neiman-marcus-partners-with-rent-the-runway-to-attract-much-needed-millennial-consumers/#60f5b61d6838